Category Visionaries

Rafael Loureiro, CEO of Wealth: $16 Million Raised to Build the Future of Estate Planning

In today's episode of Category Visionaries, we speak with Rafael Loureiro, CEO of Wealth, a digital estate planning platform that’s raised over $16 Million in funding, about why a modern approach to managing important assets needs to bridge the generational divide, and provide a more accessible way to approach critical decisions. With a comprehensive approach to calculating assets, combining various revenue streams and stores of value, and a proactive approach to updating and managing them, Wealth is finally bringing the digital revolution to an industry that’s barely changed in 200 years.
We also spoke about Rafael’s journey from Brazil to the US and what he hopes to give back one day, why he just can’t walk away from the startup sector, providing new opportunities for estate lawyers, and exactly how he managed to land the coveted ‘wealth.com’ domain.
Topics Discussed:
A lifelong dream of relocating to the US, and how Rafael feels about having achieved it
Why, no matter how many companies he starts and builds to success, Rafael just can’t step away from the startup space
How the pandemic helped Rafael and his team identify a niche in the estate planning market for a digital-native approach
The four driving factors that make today Wealth’s moment to really disrupt the industry
How so many people came to misunderstand the estate management space, and why it’s so much more than just drafting a will
Why doing something truly innovative will always attract critics, but why Rafael believes that on the road to innovation, there’s really no way back
 
Favorite book: 
Dream Big - Cristiane Correa

Paolo Fragomeni, CEO of Socket Supply: $3.5 Million Raised to Build the Future of P2P Computing

Paolo Fragomeni is the CEO of Socket Supply, a New York based company offering web developers tools for building Peer to Peer software with web technology. 
In this episode, Paolo shares how Socket Supply is helping developers shift away from the cloud and how its open-source tools are simplifying the workflow for developers, freeing  them  from the cost and complexity of the cloud.
Topics Discussed:
How Socket Supply came to be and how its developer tools bridges the technology gap in the app development space
The cultural and technical values Paolo learned from other teams that he has applied to his own team at Socket Supply
Socket Supply’s current user base and how Socket’s open-source runtime is supporting the trend of companies moving away from the cloud
Problems and limitations of the cloud, and why having fully cloud based operations becomes more cost prohibitive with growth
Why Socket Supply is not affected by P2P computing hype cycles
How Paolo is focusing on the metrics that matter in determining Socket Supply’s market viability
Paolo’s vision for Socket Supply for the next three years
 
Favorite books: 
Improvised Munitions Handbook
The Anarchist Cookbook

Prem Kumar, CEO of Humanly.io: $5.5 Million Raised to Build the Conversational Hiring Category

In today's episode of Category Visionaries, we speak with Prem Kumar, CEO of Humanly.io, a recruiting tech platform that’s raised over $5.5 Million in funding, about why hiring shouldn’t have to be hassle for those on either side of process, and how working towards having a real conversation can ultimately deliver the right results for your company over the long term. With an integrated AI interface and highly developed feedback system to allow more detailed tracking of the entire hiring funnel, Humanly.io is helping to build a better experience for candidates and take the pressure off of your HR division to deal with a deluge of potential applications.
We also spoke about what drove Prem to leave behind a stable position at Microsoft for the uncertainty of the startup sector, how Humanly benefits from the current AI boom but why it plans to be around for the long term, and why, at the end of the day, nothing’s really changed, and it’s still customer context that really matters when making it in a competitive marketplace.
Topics Discussed:
Prem’s career at Microsoft, and why his entrepreneurial tendencies took him to the tech startup space
Why inadequate hiring is a structural issue, and why there’s no reason to blame your teams for being overwhelmed
How one-sided digitalization has left the humans in HR to deal with a deluge of potential candidates, a task well beyond their capacity most of the time
How AI can fill critical capacity shortfalls in the hiring process, and why a machine learning solution delivers consistently better feedback from applicants
Why a better hiring systems leads to higher-quality outcomes for your enterprise, and more ethical interactions with potential candidates
Why Prem appreciates the boost of today’s AI chat hype, but how he plans to build Humanly.io into a business with staying power by relying on the context they can provide to customers
 
Favorite book: 
The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers

Derric Gilling, CEO of Moesif: $15 Million Raised to Build the Future of API Analytics

In today's episode of Category Visionaries, we speak with Derric Gilling, CEO of Mosief, an API analytics platform that’s raised over $15 Million in funding, about why the deluge of data that most companies are dealing with hasn’t yet been utilized to anything near its full potential, and how a better integrated, more effective API analytics framework can capture significant value for partners and clients across the entire startup sector. By providing critical insight into exactly how API solutions are performing and where they can be improved, Mosief helps their customers hone in on the metrics that really matter, and make meaningful changes based on the best possible data.
We also spoke about how Derric’s time at intel provided him with critical lessons to take with him into the startup space, why you should never over-promise on a critical feature, what makes a targeted customer persona so important when creating a new category, and why sometimes it pays to take your time before taking a product to market.
Topics Discussed:
Derric’s time at Intel and the critical lessons it gave him when it came to building his own startup business.
Why API matters, how it’s still falling short of its real potential, and how adequate analytics can really be the missing link in the value chain
Why Derric believes its best never to over-promise, and why bugs and fixes should be part of every tech companies budgetary planning
Why Moesif decided to pivot from API development to analytics, and how it feels to be moving in a blue market economy
How Moesif and their customers are building stronger networks together, and the power of the 1+1=3 relationship
The importance of really zeroing in on your customer persona when you decide to create a new category, and exactly who is making the purchases
 
Favorite book: 
High Output Management

Tom Griffiths, CEO of Hone: $50 Million Raised to Build the Future of Corporate Training

Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech's most innovative B2B founders. In today's episode, we're speaking with Tom Griffiths, CEO & Co-Founder of Hone, a live learning platform that has raised over $50 Million in funding.
Here are the most interesting points from our conversation:
Pivot to Success: The transition from Hub Dub to Fanduel demonstrated the power of data-driven pivots, leading to a new category in daily fantasy sports.
Creating a New Category: Tom's experience with Fanduel taught him the importance of being one step removed from an existing category to facilitate understanding and adoption.
Navigating Legal Challenges: Facing regulatory scrutiny and legal challenges helped refine and solidify Fanduel's position in the market.
Leveraging Customer Stories: Using customer testimonials and feedback as a powerful tool to highlight Hone’s unique value proposition in the competitive corporate training space.
CEO Transition: The shift from CPO to CEO involves embracing broader decision-making responsibilities and being the company's face to drive vision and growth.
Higher Purpose: Tom finds a deeper fulfillment in Hone's mission, impacting both professional and personal development for learners through transformational live classes.
 

Egil Østhus, CEO of Unleash: $16.5 Million Raised to Build the Future of Feature Management

In today's episode of Category Visionaries, we speak with Egil Osthus, CEO of Unleash, a feature management platform that’s raised over $16.5 Million in funding, about why these days every company is a software company, and streamlining the software development pipeline is basically an essential service. Unleash provides an open source, developer-led solution combined with tailor made solutions for their enterprise clients, keeping them at the cutting edge of innovation and clearly differentiated from the competition.
We also spoke about how Norway’s transition away from oil and towards a greener economy is setting the stage for a flourishing startup economy, with low-cost developers ready to set their sights on the  tech sector’s toughest challenges, why unleash retained a die-hard commitment to open source software despite its tensions with the commercial side of their business, and why the developer space is very resistant to traditional marketing strategies, forcing Unleash to always push for the perfect product-market fit.
Topics Discussed:
Egil’s experiences in the Norwegian tech economy, and why the coming green transition promises fertile ground for its emerging tech sector
Why development and testing in a risk-free environment are critical to successful software releases, and how Unleash makes sure everything goes smoothly
Why these days every company is a software company, giving Unleash ample space for market expansion
How Unleash overcomes the tension between open-source software development and the financial imperatives of a commercial enterprise, retaining their die-hard commitment to the open source developer community
Why developers are so resistant to traditional marketing approaches, and how Unleash leverages their open source software to nourish commercial clients
Why Egil feels listening is the most important skill for keeping ahead of customer preferences, letting them leverage a competitive advantage in terms of detail

Viral Patel, CEO of Radish Health: $5 Million Raised to Connect Employees with a Better Healthcare Experience

Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech's most innovative B2B founders. In today's episode, we're speaking with Viral Patel, CEO & Founder of Radish Health, a healthcare platform that has raised over $5 Million in funding.
Here are the most interesting points from our conversation:
Career Transition: Viral's shift from an ER physician and Medical Director at Oscar Health to launching Radish Health.
Vision for Healthcare: The inspiration behind Radish Health is to give everyone a "doctor in the family" experience using technology.
Employer Partnerships: Radish Health’s business model focuses on partnering with employers to provide enhanced healthcare benefits to their employees.
Patient-Centric Approach: Emphasizing a healthcare model that prioritizes patient relationships and convenience.
Regulatory Navigation: The complexities of expanding telehealth services across different states and how Radish Health addresses these challenges.
Impact of COVID-19: How the pandemic accelerated the acceptance and growth of telehealth services.
 
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Sponsors:
Front Lines — We help B2B tech companies launch, manage, and grow podcasts that drive demand, awareness, and thought leadership.
www.FrontLines.io
The Global Talent Co. — We help tech startups find, vet, hire, pay, and retain amazing marketing talent that costs 50-70% less than the US & Europe. 
www.GlobalTalent.co

Derek Streat, CEO of Dexcare: $110 Million Raised to Help Health Systems to Find Time for the Best Care

Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech's most innovative B2B founders. In today's episode, we're speaking with Derek Streat, CEO of DexCare, a health tech company that has raised $110 Million in funding.
Here are the most interesting points from our conversation:
Mission and Background: DexCare is a data-driven intelligence company focused on improving healthcare access for patients, providers, and health systems.
Origin and Growth: Originally developed within Providence Health System, DexCare has now spun out as an independent entity with significant backing and validation.
Market Category Creation: DexCare is pioneering a new category of healthcare access optimization, distinct from traditional telehealth and scheduling solutions.
Strategic Thought Leadership: Emphasis on thought leadership and relationships with leading health systems to drive market adoption.
Challenges and Successes: Navigating the complexities of healthcare regulations and the impact of the pandemic on accelerating digital healthcare adoption.
Future Vision: Expanding from providing access to care to also focusing on prevention and curing illness, integrating digital therapeutics and predictive healthcare models.
 
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Sponsors:
Front Lines — We help B2B tech companies launch, manage, and grow podcasts that drive demand, awareness, and thought leadership.
www.FrontLines.io
The Global Talent Co. — We help tech startups find, vet, hire, pay, and retain amazing marketing talent that costs 50-70% less than the US & Europe. 
www.GlobalTalent.co

Daniel Erickson, CEO of Viable: $9 Million Raised to Build the Future of Customer Feedback Analysis

In today's episode of Category Visionaries, we speak with Daniel Erickson, CEO of Viable, a customer experience platform that’s raised over $9 Million in funding, about why an automated software tool for conducting true analyses on your critical data could change everything about the way a business makes its decisions. By taking the power of natural language processing technology to the next level, Viable promises real-time updates about current trends in your market, explanations about why that might be, and even advice for the future to help guide your sales strategy and product development in the right direction.
We also speak about Daniel's career trajectory from engineering to the boardroom and the lessons he had to learn along the way, why a pivot away from pre-product startups to in-market enterprises was the key to Viable’s profitability, and why they have decided not to build analytics tools, but to build out a truly automated analyst itself.
Topics Discussed:
Daniel’s career from an engineer to CEO, and the lifetime business skills necessary to make the transition
Viable’s original value proposition, and why it ultimately had to pivot away from pre-product startups and shift to where the real money was being made
Natural Language Processing and the power of cutting-edge technology in improving the capacity of our automated analytics
Why unstructured responses present a challenge for analysts, but also a golden opportunity to understand internal market trends
How Viable managed to secure a market fit despite introducing a new category, and why they might not need as much market education as you’d expect
Why, regardless of where you sit in the corporate hierarchy, the ultimate truth is that the customers are always your boss.
 
Favorite book: 
Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones

Biju Ashokan, CEO of Radius Agent: $19 Million Raised to Power the The Real Estate Agent of the Future

In today's episode of Category Visionaries, we speak with Biju Ashokan, CEO of Radius Agent, a real estate tech platform that’s raised over $19 Million in funding, about why it’s time real estate had access to the tech solutions making waves in other parts of our economy, and Radius Agent plans to be the catalyst for the transformation. Essentially a ‘shopify’ for real estate to make it simpler, safer and more efficient, from humble beginnings as a social media platform to its current iteration as a rapidly-expanding tech startup, Radius Agent has been developing solutions specifically tailored to the needs of its customers.
We also spoke about Biju’s previous proptech startup, why Radius’ social media-first strategy helped it build, and organic community and save significant resources on outbound marketing, and why knowing the profile of your potential clients is absolutely critical to building a market-ready product.
Topics Discussed:
The current state of the real estate market and why Biju is sure things will soon bounce back stronger than before
Why challenging times can provide critical opportunities for transformation-friendly tech startups, and how Radius Agent is planning to take advantage of the change they’re now helping to drive.
How estate agents benefit from a comprehensive solution-based software toolkit, giving them more time to focus on what they do best
How a social media-first approach built an organic community for Radius, and how they can now leverage that as a way of reducing marketing costs
Why a careful profile of potential customers is critical for developing marketable solutions that answer real-world problems
Biju’s key principles for running his business, where he learned them, and what others can learn from them moving forward.
 
Favorite book: 
Leading: Learning from Life and My Years at Manchester United