Category Visionaries

Kevin McNamara, CEO & Founder of Parallel Domain: $44 Million Raised to Power the Future of Autonomy

Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech's most innovative B2B founders. In today's episode, we're speaking with Kevin McNamara, CEO & Founder of Parallel Domain, a synthetic data generation and simulation platform that's raised over $43.9 Million in funding.
Here are the most interesting points from our conversation:
Parallel Domain’s Core Offering: Kevin explained that Parallel Domain provides simulation software used to develop, train, and test AI, particularly for real-world applications like autonomous vehicles, drone delivery, and security systems.
From Pixar to Parallel Domain: Kevin's journey from working on animated movies at Pixar, to video games at Microsoft, and eventually to Apple's autonomous systems project provided the foundation for Parallel Domain.
The Early Days and First Customer: The company’s early days were marked by ideation, prototyping, and the first significant breakthrough—a contract with Nio, a Chinese electric car company, which provided essential initial revenue and traction.
Expanding Beyond Autonomous Vehicles: Although initially focused on autonomous vehicles, Parallel Domain now supports industries like agriculture, supply chain, and robotics, showcasing the broad applicability of its simulation technology.
Shifting to Product-Led Growth: Kevin revealed that Parallel Domain is transitioning to a product-led growth strategy, including the introduction of a free trial tier, making their advanced simulation technology more accessible.
The Vision for the Future: The long-term vision for Parallel Domain is to become the go-to platform for any developer working on vision or perception-enabled technologies, with plans to expand into broader applications like retail, manufacturing, and beyond.
 
//
 
Sponsors:
Front Lines — We help B2B tech companies launch, manage, and grow podcasts that drive demand, awareness, and thought leadership.
www.FrontLines.io
The Global Talent Co. — We help tech startups find, vet, hire, pay, and retain amazing marketing talent that costs 50-70% less than the US & Europe. 
www.GlobalTalent.co
 

Albert Owusu-Asare, CEO & Co-Founder of Cadana: $7 Million Raised to Build the Future of Global Payroll Infrastructure

Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech's most innovative B2B founders. In today's episode, we're speaking with Albert Owusu-Asare, CEO & Co-Founder at Cadana, a global payroll infrastructure platform that has raised $7 Million in funding.
Here are the most interesting points from our conversation:
Global Talent Marketplaces: Cadana focuses on empowering talent marketplaces like Upwork and Fiverr, HR SaaS companies, and platforms looking to add global payroll capabilities. This strategic targeting aims to address diverse needs in the global payroll landscape.
Buy vs. Build Dilemma: Albert shared insights on how Cadana addresses the buy vs. build dilemma, pitching the platform as a way for companies to go to market quickly and learn before investing in building their own solutions.
Founding Story: The idea for Cadana originated from Albert’s experience at Goldman Sachs and his role as a CTO at a billion-dollar company, where he faced challenges with global payroll management.
Risk Management: Albert discussed his approach to risk-taking, emphasizing minimizing regret as a framework for making bold career moves, including leaving stable positions to pursue entrepreneurial ventures.
Early Product Pivot: Cadana initially launched as an earned wage access product. The team used feedback from early users to pivot and develop their current global payroll solution.
Market Potential: Albert views Cadana’s market not just as existing payroll solutions but as a foundational infrastructure with the potential to unlock new opportunities for global payroll, similar to how Stripe transformed payments.
 
//
 
Sponsors:
Front Lines — We help B2B tech companies launch, manage, and grow podcasts that drive demand, awareness, and thought leadership.
www.FrontLines.io
The Global Talent Co. — We help tech startups find, vet, hire, pay, and retain amazing marketing talent that costs 50-70% less than the US & Europe. 
www.GlobalTalent.co
 
 

Daumantas Dvilinskas, CEO & Co-Founder of TransferGo: $125 Million Raised to Build the Future of Cross-Border Payments

Shownotes & Key topics discussed:
Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech's most innovative B2B founders. In today's episode, we're speaking with Daumantas Dvilinskas, CEO & Co-Founder of TransferGo, a money transfer platform that has raised over $125 Million in funding.
Here are the most interesting points from our conversation:
Long-term Focus: TransferGo's 12-year journey has been defined by a commitment to solving the complexities of cross-border payments, a challenge that Daumantas recognized as a young entrepreneur.
Innovation Through Partnership: The company's success lies in building a "network of networks," partnering with local financial institutions to bypass traditional international settlement systems like SWIFT.
Regulatory Hurdles: Navigating regulatory landscapes and securing necessary licenses was a significant early challenge, especially when dealing with banks that were hesitant to work with a new and unproven company.
Community Trust: TransferGo's marketing strategy focuses on building trust within migrant communities, emphasizing referral-based growth and strong brand credibility.
Strategic Market Entry: The company's early entry into emerging markets like Ukraine, driven by a gut feeling rather than existing data, has paid off significantly, making it the largest digital money transfer service in the region.
Expansion Lessons: Daumantas reflected on the challenges of segment expansion, particularly into business clients, which required a different organizational culture and strategy than consumer-focused efforts.
 
//
 
Sponsors:
Front Lines — We help B2B tech companies launch, manage, and grow podcasts that drive demand, awareness, and thought leadership.
www.FrontLines.io
The Global Talent Co. — We help tech startups find, vet, hire, pay, and retain amazing marketing talent that costs 50-70% less than the US & Europe. 
www.GlobalTalent.co
 

Jacob Moshenko, CEO & Co-Founder of Authzed: $15.9 Million Raised to Build the Future of Authorization Infrastructure

Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech's most innovative B2B founders. In today's episode, we're speaking with Jacob Moshenko, CEO & Co-Founder of Authzed, a permission systems platform that has raised $15.9 Million in funding.
Here are the most interesting points from our conversation:
Strategic Timing for Launching: Authzed was founded during the early months of the pandemic, a time Jacob saw as ideal for going heads-down and building without distractions.
Category Creation Challenge: The market had no established category for authorization platforms, making it necessary to educate developers and decision-makers on why they should consider a third-party solution for authorization.
Early Market Validation: Authzed quickly built a prototype to validate their solution, focusing on delivering value through a scalable, secure, and delightful user experience.
Enterprise-First GTM Shift: Initially unsure of their market, Authzed quickly pivoted to focus on enterprise sales after seeing significant demand from large organizations with complex authorization needs.
Marketing Through Iteration: With a strong engineering background, Jacob applied a data-driven, experimental approach to marketing, testing hypotheses and iterating rapidly to find what works.
Overcoming Fundraising Challenges: Fundraising during a tough economic climate required adaptability, including exploring options like extension rounds to keep the business on track.
//
 
Sponsors:
Front Lines — We help B2B tech companies launch, manage, and grow podcasts that drive demand, awareness, and thought leadership.
www.FrontLines.io
The Global Talent Co. — We help tech startups find, vet, hire, pay, and retain amazing marketing talent that costs 50-70% less than the US & Europe. 
www.GlobalTalent.co

Oscar Rundqvist, CEO & Co-Founder of eComID: $3 Million Raised to Build the Future of Return Reductions

Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech's most innovative B2B founders. In today's episode, we're speaking with Oscar Rundqvist, CEO & Co-Founder of eComID, a return reductions platform that's raised over $3 Million in funding.
Here are the most interesting points from our conversation:
Addressing a Pandemic-Driven Problem: Oscar identified a massive increase in product returns during the pandemic, which highlighted the need for proactive solutions in e-commerce.
Pre-Purchase Return Reduction: eComID focuses on reducing returns before they happen, using strategies like green nudging and personalized recommendations to encourage responsible shopping behavior.
Environmental and Financial Impact: Oscar emphasized that online returns are a significant environmental issue, with a staggering $800 billion in returns in the U.S. alone, creating both financial and ecological challenges for brands.
Creating Incentives for Responsible Shopping: By adjusting return policies based on customer behavior, eComID motivates shoppers to minimize returns, rewarding those who make responsible purchasing decisions.
Targeting High-Return Segments: eComID is prioritizing fashion e-commerce, where return rates can exceed 50%, making it a critical area for improvement and innovation.
Global, Yet Locally Adapted: Although based in Sweden, eComID operates globally, adapting its approach to different markets, especially in terms of sustainability messaging.
//
 
Sponsors:
Front Lines — We help B2B tech companies launch, manage, and grow podcasts that drive demand, awareness, and thought leadership.
www.FrontLines.io
The Global Talent Co. — We help tech startups find, vet, hire, pay, and retain amazing marketing talent that costs 50-70% less than the US & Europe. 
www.GlobalTalent.co

Adam Silver, CEO & Co-Founder of Plural Energy: $2.8 Million Raised to Build the Future of Clean Energy Investing

Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech's most innovative B2B founders. In today's episode, we're speaking with Adam Silver, CEO & Co-Founder of Plural Energy, a clean energy investing platform that's raised $2.8 Million in funding.
Here are the most interesting points from our conversation:
Making Clean Energy Investing Accessible: Plural Energy is focused on democratizing access to clean energy investments, whether you're an individual investor, a family office, or an institution.
Strategic Decision to Rebrand: The company initially branded itself differently but decided to focus on a name that better represents its mission in the clean energy sector.
Overcoming Regulatory Hurdles: Adam discussed the significant regulatory challenges they faced and how navigating these has become a core part of their strategy.
Partnerships as a Growth Lever: Strategic partnerships are key to Plural Energy's go-to-market strategy, enabling them to scale more effectively.
Targeting a Broad Market: The platform is designed to cater to a wide range of investors, from retail to institutional, making it versatile and scalable.
Long-term Vision for Plural Energy: Adam shared insights into the long-term vision of the company, focusing on making a significant impact in the clean energy transition.
 
//
 
Sponsors:
Front Lines — We help B2B tech companies launch, manage, and grow podcasts that drive demand, awareness, and thought leadership.
www.FrontLines.io
The Global Talent Co. — We help tech startups find, vet, hire, pay, and retain amazing marketing talent that costs 50-70% less than the US & Europe. 
www.GlobalTalent.co

Robert Whiteley, CEO of Coder: $85 Million Raised to Power the Future of Developer Productivity

Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech's most innovative B2B founders. In today's episode, we're speaking with Robert Whiteley, CEO at Coder, a cutting-edge developer tool that has raised $85 Million in funding.
Here are the most interesting points from our conversation:
The Transition to CEO: Robert discusses his journey from CMO to CEO, emphasizing how his experience in data-driven marketing and operational roles prepared him for the top position at Coder.
Insights from Analyst Firms: Robert provides an insider’s perspective on working with analyst firms like Forrester and Gartner, explaining how they can help validate market needs and guide product development.
Analyst Relations Strategy: He advises that engaging with analysts early, even when your message is not fully refined, can be more beneficial than waiting until you have a polished product.
Balancing Analyst Focus: Robert suggests that tech companies should tailor their approach to analysts based on their target market, with a focus on traditional firms for enterprise sales and a broader, volume-based strategy for mid-market and consumer-focused companies.
Developer Productivity Challenge: He highlights the core mission of Coder, which is to significantly increase the time developers spend writing code by reducing the friction in their development environments.
Category Creation vs. Category Adoption: Robert shares his perspective on category creation, noting that while creating a new category can be advantageous, it requires significant investment and effort. He prefers to compete in established categories and differentiate Coder’s offerings.
 
//
 
Sponsors:
Front Lines — We help B2B tech companies launch, manage, and grow podcasts that drive demand, awareness, and thought leadership.
www.FrontLines.io
The Global Talent Co. — We help tech startups find, vet, hire, pay, and retain amazing marketing talent that costs 50-70% less than the US & Europe. 
www.GlobalTalent.co

Carlos Gonzalez de Villaumbrosia, Founder & CEO of Product School: $25 Million Raised to Power the Next Generation of Product Managers

Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech's most innovative B2B founders. In today's episode, we're speaking with Carlos Gonzalez de Villaumbrosia, Founder & CEO of Product School, a leading platform in product management education that has raised $25 Million in funding
Here are the most interesting points from our conversation:
Transition from Engineer to Educator: Carlos shares his journey from being a software engineer to founding Product School, highlighting the gap he noticed in traditional education for aspiring product managers.
Bootstrapping to Success: Carlos discusses how he initially bootstrapped Product School and focused on creating a community-driven learning experience before securing funding.
Global Reach with a Local Touch: Product School's unique approach of combining online education with in-person experiences has enabled it to build a strong global community while maintaining a personal connection.
Scaling the Product: The conversation dives into the strategies Carlos employed to scale Product School, including leveraging partnerships and maintaining a high-quality curriculum.
Embracing Remote Learning: Carlos explains how the shift to remote work during the pandemic accelerated the adoption of online learning and how Product School capitalized on this trend.
The Importance of Community: Building and nurturing a community around Product School has been crucial to its growth, with Carlos emphasizing the value of networking and peer learning.
 
//
 
Sponsors:
Front Lines — We help B2B tech companies launch, manage, and grow podcasts that drive demand, awareness, and thought leadership.
www.FrontLines.io
The Global Talent Co. — We help tech startups find, vet, hire, pay, and retain amazing marketing talent that costs 50-70% less than the US & Europe. 
www.GlobalTalent.co

Armon Sharei, CEO & Founder of Portal: $5 Million Raised to Power the Future of Cell Engineering

Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech's most innovative B2B founders. In today's episode, we're speaking with Armon Sharei, CEO & Founder of Portal, a cell engineering platform that has raised $5 Million in funding.
Here are the most interesting points from our conversation:
Navigating the IPO Process: Armon shares the intense experience of taking a company public, emphasizing the numerous meetings with investors and the unique challenges posed by COVID-19, including navigating interactions over video calls with limited visibility.
Dealing with Stock Price Fluctuations: He discusses how stock price volatility can impact focus and morale, offering insights into maintaining discipline and guiding a team to stay mission-focused despite the pressures of public market performance.
Public vs. Private Company Dynamics: Armon explains the differences between running a public and private company, highlighting the increased transparency, regulatory burden, and efficiency of financial transactions as some of the factors that influenced his preference for public company leadership.
The Role of Forced Transparency: He reveals how being public reduced the opportunity for "smoke and mirrors" tactics, providing a clearer view of peers and competitors and increasing the efficiency of financial dealings.
Impact of Being Public: Armon appreciates the sharper, more informed nature of public investors and the accelerated pace of financial transactions, though he acknowledges the challenges and paperwork involved.
Motivation for Building and Innovation: Reflecting on his personal drive, Armon attributes his commitment to improving the world to his experiences growing up in Iran and witnessing global disparities, which fuels his work in advancing cell therapies.
 
//
 
Sponsors:
Front Lines — We help B2B tech companies launch, manage, and grow podcasts that drive demand, awareness, and thought leadership.
www.FrontLines.io
The Global Talent Co. — We help tech startups find, vet, hire, pay, and retain amazing marketing talent that costs 50-70% less than the US & Europe. 
www.GlobalTalent.co
 

Rina Galperin, CTO & Co-Founder of PVML: $8 Million Raised to Build the Future of Data Access

Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech's most innovative B2B founders. In today's episode, we're speaking with Rina Galperin, CTO & Co-Founder of PVML, a groundbreaking data access platform that has raised $8 Million in funding.
Here are the most interesting points from our conversation:
Innovative Solution to Data Access: Rina discusses how PVML addresses the challenge of tightly coupled permissions management in traditional data systems, offering a centralized, agnostic approach to data access that eliminates the need for duplicating permissions management across different tools.
From Problem to Solution: The idea for PVML was born out of Rina’s experience at Microsoft, where she encountered the complexities of analyzing sensitive data. This led to the realization that a better solution was needed, culminating in the development of PVML’s unique differential privacy technology.
Customer Acquisition Journey: Rina shares that acquiring the first paying customer took about six months. Their approach involved reaching out cold to potential clients and learning deeply about their pain points and motivations, which helped refine their customer targeting strategy.
Marketing Approach: PVML employs both inbound and outbound marketing strategies, leveraging platforms like LinkedIn and email while also engaging in creative tactics like customized client onboarding materials and event-based marketing to differentiate themselves in the crowded data protection space.
Category Creation and Positioning: Rina explains that while PVML is positioned within the data access category, it is redefining this space by focusing on enabling data access rather than restricting it. Their use of differential privacy allows them to unlock data for analysis without compromising privacy.
Hiring and Building a Marketing Team: Rina highlights the challenges of hiring a marketing leader who is both creative and deeply understands the buyer persona. She notes the importance of aligning the marketing team’s skills with the company’s specific needs at various stages of growth.
//
 
Sponsors:
Front Lines — We help B2B tech companies launch, manage, and grow podcasts that drive demand, awareness, and thought leadership.
www.FrontLines.io
The Global Talent Co. — We help tech startups find, vet, hire, pay, and retain amazing marketing talent that costs 50-70% less than the US & Europe. 
www.GlobalTalent.co