Category Visionaries
Welcome to Category Visionaries — the show dedicated to exploring exciting visions for the future from the founders who are on the front lines building it. In each episode, we’ll speak with a visionary founder who’s building a new category or reimagining an existing one. We’ll learn about the problem they solve, how their technology works, and unpack their vision for the future. Brought to you by: www.FrontLines.io/podcast — Podcast-as-a-Service for B2B tech brands. Launch your show in 45 days.
Episodes

Sunday Nov 06, 2022
Sunday Nov 06, 2022
In today’s episode of Category Visionaries, we speak with Sanjay Goel, CEO of NachoNacho about his journey in the startup space, from banking and computer science to setting up his own company, NachoNacho, the world's first integrated marketplace for SaaS solutions set to revolutionize how businesses deal with their software needs. The SaaS transition might have happened 15 years ago, but the challenges of developing a viable marketplace have left most businesses trawling google to find what they need. By facilitating a more managed buyer's journey and giving customers granular control over their subscriptions, NachoNacho is set to become the center of the SaaS market in the coming years.
Topics Discussed:
How Sanjay Goel's exciting life experience translates into great business acumen
Why well into the age of SaaS, a managed marketplace has taken so long to develop
The challenges of buyers and vendors when it comes to finding the right software, and managing what they already have
How NachoNacho overcame the 'chicken & egg' problem of building a marketplace from scratch
Why accessibility and ease of use are critical for an effective marketplace model

Sunday Nov 06, 2022
Sunday Nov 06, 2022
In today’s episode of Category Visionaries, we speak with Matt Pierce, CEO of Immediate, a financial wellness platform helping America's workers access their hard-earned cash between paydays. By prioritizing seamless adoption and meeting customers where their needs are, Immediate has managed not to lose a single client over the years, and continues to expand in the healthcare and hospitality industries.
Topics Discussed:
How financial stress can impact the workplace, producing poor outcomes across the board
How Immediate identified their market niche and why working with hospitality and healthcare works for them
Why seamless integration isn't always what it seems, and how Immediate gets it right where others fail
The pros and cons of not moving to Silicon Valley, and weaponizing southern hospitality

Sunday Nov 06, 2022
Sunday Nov 06, 2022
Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech's most innovative B2B founders. In today's episode, we're speaking with Christian Almenar, CEO and Co-Founder of Monad, a security data platform that has raised $19 Million in funding.
The Journey to Monad: Before Monad, Christian sold his first company, Intrinsic, to VMware. This experience in a large company setting fueled his desire to return to the startup world, sparking the creation of Monad during the pandemic.
Monad's Mission: Monad aims to empower security teams to work more data-driven, enhancing the efficiency and effectiveness of their existing tools without the need to replace them.
Security as a Big Data Problem: Christian emphasizes that the cybersecurity industry has lagged in leveraging advanced data analytics, a gap Monad seeks to bridge by enabling sophisticated data-driven workflows for security teams.
The Ideal Customer and Product Vision: Initially targeting Fortune 500 companies, Monad aspires to make its platform accessible to any security engineer, focusing on usability and self-service capabilities reminiscent of tech products like Segment or Stripe.
Go-to-Market Strategy: Monad has combined enterprise sales with a vision for product-led growth, aiming for wider adoption among security professionals through a self-serve product in private beta.
Market Category and Future Vision: While the cybersecurity market is evolving, Monad positions itself as part of an architectural shift, aiming to streamline and enhance data analytics within the industry.
Long-term Aspirations: Christian envisions Monad as a mission-driven company, attracting top talent to address the increasing importance of cybersecurity in preserving civil liberties and privacy online.

Tuesday Oct 25, 2022
Tuesday Oct 25, 2022
In today’s episode of Category Visionaries, we speak with Zak Lefevre, CEO of ChargeLab, a back-end software solution platform focusing on the infrastructure of tomorrow. Electric vehicles are becoming more and more common across America, creating both challenges and opportunities at the industry continues to grow. ChargeLab found their niche in the most critical point of contact for EV users - charging their vehicles - and uses their software to make the process faster, easier, and safer for everyone involved.
Topics Discussed:
The EV market - growth, government support, and prospects for the future
The challenges of charging infrastructure and how ChargeLab found their position in the market
Thy customer profiling is critical for an innovative sector during a time of transition
Why investors understand that EV is a future-proof investment market

Tuesday Oct 25, 2022
Tuesday Oct 25, 2022
In today’s episode of Category Visionaries, we speak with Nick Clarke, the Founder & CEO of Greywing, about his experience in the world of maritime affairs, one of the most important but often invisible components of our modern economic system. Nick explained how a career in the maritime security space eventually led him to move away from anti-piracy protocols to found Greywing, a digital maritime operations platform helping to streamline critical supporting services for the world's shipping industry. By driving digital adoption in an industry traditionally resistant to change, Greywing provides customers with the information they need to keep the global maritime logistics network moving, faster and more efficiently than ever before.
Topics Discussed:
Building a business in the maritime space, and why so many big challenges provide so many big opportunities
The hidden network supporting our modern economy, and why maritime operations affects all of us
Why the shipping industry is particularly vulnerable to external shocks and the challenges of coordinating across multiple locations
Why forward planning presents such a challenge to the traditional shipping industry model
How Greywing successfully drives digital adoption in an industry known to be resistant to change

Tuesday Oct 25, 2022
Tuesday Oct 25, 2022
In today’s episode of Category Visionaries, we speak with Shane Mac, Co-founder & President of the crypto-native communication protocol, XMTP, about his career in digital communications, and why he believes that decentralized messaging services are the future of online interaction in the Web3 era. With the explosion of activity in crypto, NFTs and the Web3 in general, XMTP's activity-first, wallet orientated communication protocol will help connect millions of people conducting transactions with each other in a way which is more streamlined, dynamic and efficient.
Topics Discussed:
Why new identities always drive the development of new communication platforms, and why digital communication is such an interesting space to work in
Why crypto-native communications are a logical next step for Web3 and how XMTP identified their market
The strange situation where information is exchanged and transactions are conducted, but direct communication between users is not possible
How to stand out in the blockchain economy, and why not being a financial product helps XMTP stay focused on their mission
Why activity-first is the future of digital communications, and how a decentralized platform will bring new benefits for users

Tuesday Oct 25, 2022
Tuesday Oct 25, 2022
In today’s episode of Category Visionaries, we speak with Krish Ramineni, CEO of Fireflies.ai, an AI meeting assistant promising to revolutionize the value of videoconferencing by unlocking actionable insights from our meetings. Harnessing a unique combination of machine learning, transcription technology and analytics, Fireflies.ai is on a mission to make our meetings better or reduce the need for them altogether, providing all of us with access to the most important insights from those key strategic discussions. Already active in more than 70% of meetings held by fortune 500 companies, if you haven't heard of Fireflies.ai yet, it's only a matter of time.
Topics Discussed:
Why traditional meetings have been letting us down, wasting time and costing billions of dollars in man hours every year
The wasted potential of videoconferencing as a source of searchable material, and how Fireflies.ai identified a gap in the market
The importance of privacy, security, and compliance when dealing with sensitive data
Why the product-led approach works perfectly for the Fireflies.ai sales model, and how they outmaneuvered the top-down competition
How extracting actionable data from meetings is empowering knowledge workers across in more than 100 countries

Tuesday Oct 18, 2022
Tuesday Oct 18, 2022
In today’s episode of Category Visionaries, we speak with Arjun Bhatnagar about how Cloaked is promising to disrupt the consumer privacy space by offering unlimited online identities to keep your data safe. Where most privacy companies just provide a platform for their users, Cloaked has cracked the active protection approach, promising that as you cloak the future you also clean up the past.
Topics Discussed:
Arjun's journey in the tech startup space, and why Cloaked is his now his number 1 priority
The privacy problem for modern consumers and the balance between personalization and data control
Growing awareness of data privacy, and why a more private internet experience is inevitable
Why privacy matters, even if you believe that you have 'nothing to hide'
Cloaked's unique approach to keeping your data safe, and why 'as you cloak the future, you also clean up the past'

Tuesday Oct 18, 2022
Tuesday Oct 18, 2022
In today’s episode of Category Visionaries, we speak with Brendan Playford, CEO of Pngme about his unorthodox journey to startup CEO, and how Pngme is unlocking the potential of people across Africa by providing access to finance through data analytics and machine learning. With an innovative, high-accuracy mechanism for calculating credit scores, Pngme is facilitating financial Inclusivity for some of the world's most vulnerable, driving growth and economic transformation from the bottom up.
Topics Discussed:
The global challenge of financial access leaving 3.3 billion people without opportunities in business
Why credit can be the key to real change in underprivileged communities
Phone finance, machine learning and the Pngme approach to financial appraisal
Accuracy, advocacy, and how good data helps prevent a default
The future of financial Inclusivity across Sub-Saharan Africa and beyond

Tuesday Oct 18, 2022
Tuesday Oct 18, 2022
In today’s episode of Category Visionaries, we speak with Nicolai Elmqvist, CEO of Arkyn, about how his enterprise software startup is making life easier for employees all over Europe and beyond, driving efficiency and reducing friction for some of the most important technology tools in the market today. The ability to gather, collate, process and interpret data has never been more important, and Arkyn promises to empower the people on the front line of business operations with the software interface that works for them.
Topics Discussed:
SAP, enterprise operations software and how Arkyn identified a gap in the market for front line staff
Why good data depends on a seamless software interface, and it all starts with input
How good data drives efficiency across all aspects of a modern business
Why Arkyn are sticking with iOS and developing the ideal tool for their chosen platform
Why getting a tech tool ready to run in just a few hours is central to Arkyn's market strategy