Category Visionaries
Welcome to Category Visionaries — the show dedicated to exploring exciting visions for the future from the founders who are on the front lines building it. In each episode, we’ll speak with a visionary founder who’s building a new category or reimagining an existing one. We’ll learn about the problem they solve, how their technology works, and unpack their vision for the future. Brought to you by: www.FrontLines.io/podcast — Podcast-as-a-Service for B2B tech brands. Launch your show in 45 days.
Episodes

Friday Mar 24, 2023
Friday Mar 24, 2023
In today's episode of Category Visionaries, we speak with Chetan Venkatesh, CEO of Macrometa, a developer tool which has raised $38 Million in funding, about why the next generation of global connectivity is going to be so much more than just a ‘better cloud,’ and how Macrometa’s disaggregated network is able to process data faster, better, and more securely. Through the Global Data Network platform, their solution can return data based services in a fraction of a second, giving clients a critical advantage over the competition.
We also speak about Macrometa’s organic development of a category-creating solution, the current weaknesses in our global cloud development system they hope to address, why more data brings more potential but also more exposure to potential risk, and why Chetan still believes that for a tech startup, nothing still beats the Bay Area.
Topics Discussed:
Macrometa’s astonishing speed, delivering data-based services in the blink of an eye
Current weaknesses and limitations of the existing ‘cloud based’ global network
Why the pressure on data infrastructure is only set to increase as every more people go online to work, shop and socialize
Why whatever the haters say, Chetan still sees more potential in the Bay Area than any other startup space
How Macrometa organically developed their category-creating solution, and why Chetan believes most life-disrupting innovations are completely unexpected
Why Chetan is excited for Macrometa’s growth in the years to come, and hopes demand for their solution stays high
Favorite book:
The Inner Game of Tennis: The Classic Guide to the Mental Side of Peak Performance

Friday Mar 24, 2023
Friday Mar 24, 2023
In today's episode of Category Visionaries, we speak with Curtis VanWalleghem, CEO of Hydrostor, an energy storage tech company that’s raised $322 Million in funding, about why storage is an essential part of the stability needed to support a rapid green transformation, and how Hydrostor’s innovative ‘air, rock and water batteries’ fit in. Cheaper and more resilient than other energy storage solutions, Hydrostor have demonstrated the value of their technology at ever larger scales, and look set to establish a leading market position in a global movement to better energy.
We also speak about how hard it can be to start your own business, how Curtis kept moving forward through tough times, the challenge of bringing a long-term vision to market during uncertain times, how we need to rethink our relationship with energy, and why, ultimately, Curtis sees hope in tomorrow’s energy transformation.
Topics Discussed:
Curtis’ road to CEO of Hydrostor, and the challenges of betting everything on starting your own business
The innovative technology and the heart of Hydrostor’s energy storage solution
Why a long term vision can be a challenging prospect to bring to a marketplace focused on short term returns
Why investing in truly game-changing technologies can be a real leap of faith to envision a different world
The future of the global green energy transition, and why every solution helps
The true scale of what it means to restructure our entire energy system in just a fraction of the time it took to build
Favorite book:
Why Buddhism is True: The Science and Philosophy of Meditation and Enlightenment

Saturday Mar 18, 2023
Saturday Mar 18, 2023
In today's episode of Category Visionaries, we speak with Nicholas Rudder, Co-founder and CEO of Sphere, a corporate education platform that’s raised $5 Million in funding, about why a better approach to career-advancement might be just around the corner, and what it is about Sphere’s comprehensive training and review services that make them ideally suited to provide it. By charting a participant’s progress through the interactive training sessions and into the post-education workplace to monitor critical ROI, Sphere is putting power back into the hands of people to take control of their learning experience.
We also speak about Nicholas’ move to San Francisco from his home country of Australia, what it meant to find himself in the tech startup Mecca, why the corporate education space has been so stagnant for so long, and why Sphere’s unique offering helps provide skills and guidance long after the classes come to an end.
Topics Discussed:
The current state of the Australian startup economy, and why Nicholas sees great potential in its future
Why Nicholas felt his formal business education was missing something critical, and how this led him to the idea for Sphere
Why the upskilling economy is in need of innovation, and why Sphere is the right player to provide it
Sphere’s unique system to chart education ROI from beginning to end, giving people more power over the skills which might shape their future
Why interactive education sessions are the ideal environment for most learners, and how Sphere makes it happen
The PLG strategy which Sphere has used to gain a foothold in the market, and why a good customer experience can be its own dividend

Saturday Mar 18, 2023
Saturday Mar 18, 2023
In today's episode of Category Visionaries, we speak with Alexa Berube, Co-founder of Reposite, a travel tech startup that’s raised $13.5 Million in funding, about why a seamless workplace/marketplace solution for group booking of events is long overdue. The days of long email chains and arduous phone calls are a thing of the past with Reposite’s comprehensive approach to connecting clients with the vendors and operators who make their events happen.
We also speak about how Alexa never planned to find herself in sales, how starting off in the events space gave her the inspiration for Reposite, why the group bookings realm of events planning is still way behind the times, and how Reposite established a sales flywheel that keeps their marketing mostly inbound.
Topics Discussed:
Alexa’s career trajectory, and how it led her to take the plunge into founding her own startup
The personal experience Alexa had coordinating and how it gave rise to the idea of Reposite
Why, when compared to the consumer market, B2B events management is still far behind in terms of technology
What it was like launching a travel-adjacent startup in the middle of a global pandemic
How Reposite have managed to secure an enviable sales flywheel which keeps their outbound marketing budget minimal
Why Alexa believes that Reposite has no real competition in their market space
Favorite book:
Never Split the Difference: Negotiating As If Your Life Depended On It

Thursday Mar 16, 2023
Thursday Mar 16, 2023
On today’s episode of Category Visionaries podcast, we speak with Michael Patrick Gibson, co-founder and General Partner of 1517 Fund. In the interview, we cover a wide range of topics, including the recent collapse of Silicon Valley Bank, the failure of paper-based institutions, and the future of science and technology in solving society's biggest challenges.
Key topics discussed:
The collapse of Silicon Valley Bank
The current state of banking policy and potential moral hazards created by government bailouts
The failure of paper-based institutions, including the "paper belt" on the East Coast, and the need for experts to authenticate and validate their value
Peter Thiel's management style and the importance of hiring people who can defend strange ideas in a room full of disagreement
The outstanding problems that science and technology can solve, such as energy creation and water scarcity
1517 Fund's investment philosophy, which prioritizes technical know-how and entrepreneurial skills over traditional degrees
The importance of emotional intelligence and commitment as motivators for success, over fame and fortune
Plans to develop talent through summer programs and apprenticeships, getting teenagers exposed to frontier technology
How to pitch ideas to 1517 Fund if you fit their thesis of not having a college degree
Additional Resources:
https://twitter.com/William_Blake
Paper Belt on Fire: How Renegade Investors Sparked a Revolt Against the University

Wednesday Mar 15, 2023
Wednesday Mar 15, 2023
In today's episode of Category Visionaries, we speak with Josh Snowhorn, CEO of Quantum Loophole, a data center developer that’s raised over $200 Million in funding, about why laying the groundwork for building the critical data infrastructure driving our data economy puts them in a category without competition, and with great potential for growth into the future. Making sure the land, power, water, and other accouterments for building a data center are all in place ahead of time, Quantum Loophole gets things up and running at a scale and speed unrivaled in the industry.
We also speak about Josh’s 24 years in the technology sector, moving between a string of early tech companies and eventually landing in the data center development space, how a lucky choice to start remotely helped Quantum Loophole be better prepared for the coming covid pandemic, the transformation of the tech sector by learning-through-doing, and what it’s like to be in a market category without any competition.
Topics Discussed:
Josh’s quarter century in the tech sector, what he’s learned and how trial by fire became his established strategy
How founding a remote firm pre-pandemic helped prepare Quantum Loophole for a turbulent future
Why the data center groundwork model finds such traction with their clients, and how Josh and his team developed the expertise to make it work
What big data companies need to get their infrastructure up and running, and how a streamlined process means real added value
What it’s like for Quantum Loophole to exist in a marketplace with no competition
Why Josh and his team want nothing to do with the coin mining industry, and why they prefer to stick to industries without such dramatic price fluctuations

Wednesday Mar 15, 2023
Wednesday Mar 15, 2023
In today's episode of Category Visionaries, we speak with Alisa Valderrama, Co-founder and CEO of FutureProof Technologies, an insuretech startup that’s raised nearly $10 Million in funding, about why their innovative approach to calculating climate risk is crucial to solving some of the future’s biggest challenges. Having developed an analytical model facilitating insurance underwriting in areas traditional insurers might give a wide berth, they are finally translating environmental risk into financial risk.
We also speak about how surfing in her hometown of San Diego got Alisa started on the path to green business, why until now finance and the environment have been speaking totally different languages, why financializing environmental damage is key to addressing the problem, and why, even with an ideal solution in hand, securing the right go-to-market strategy was still FutureProof Technologies’ biggest challenge.
Topics Discussed:
How a local passion for surfing in her hometown of San Diego led Alisa to take on some truly global challenges
Why traditional insurers struggle to deal with the realities of contemporary climate change risk
The language barrier between environmental and financial risk, and ho it confounds the idea of truly sustainable business
How climate solutions are costed, but why an inability to calculate pollution makes resilience hard to justify from an ROI perspective
Why FutureProof Technology is launching where their need is most acute, targeting the highly vulnerable real estate of Florida’s low-lying coastline
How finding a go-to-market strategy was a real challenge, even with an innovative analytical model in hand
Favorite book: It's Easier Than You Think: The Buddhist Way to Happiness

Tuesday Mar 14, 2023
Tuesday Mar 14, 2023
In today’s episode of Category Visionaries, we speak with Ville Herva, CEO of Finland-based staffing startup BOLT.works, a technology-first staffing solution reshaping the way people find work and get compensated for doing it. Founded in 2017, BOLT.works has risen quickly to a preeminent position for sectors like construction, challenging established industry leaders for a major market share. Starting out with a vision and building out their technology solution from the bottom up, BOLT.works continues to drive change in both their platform and the people they interact with as they prepare to expand into the wider European market.
Topics Discussed:
From CTO to CEO, and why Ville's unusual career path made perfect sense for him
Factfulness and optimism, why we might miss some of the positive stories going on in the world
How automation can totally transform the pen and paper staffing industry and why BOLT.works had to build the solution themselves
Why transforming people is biggest challenge in reshaping the industry, and technology is relatively simple by comparison
Favorite book:
Factfulness: Ten Reasons We're Wrong About the World--and Why Things Are Better Than You Think

Tuesday Mar 14, 2023
Tuesday Mar 14, 2023
In today's episode of Category Visionaries, we speak with Marcelo Lebre, COO and Co-founder of Remote, a global payroll, tax and HR compliance platform that’s raised nearly $500 Million in funding, about how supporting employers to recruit, hire and pay the best talent from across the world is building a better way of working for everyone. Their remote-first offering might have seemed outlandish just a few years ago, but in a post-pandemic economy it has quickly taken this young startup to unicorn status, a growth trend that sees no signs of slowing down any time soon.
We also speak about what it was like growing up as a tech-obsessed kid in a small rural town, how Marcelo’s family responded to his rapid success, why it’s sometimes hard for him to comprehend the scale of what remote has become, why anxiety can be a superpower as much as a ‘super problem,’ and why, at the end of the day, for Marcelo it all comes down to problem-solving.
Topics Discussed:
The origins of remote, from a small village upbringing to a chance double date, and on to become a globally recognised brand
Why working remotely means Marcelo sometimes struggles to get his head around the growth Remote has experienced in recent years
How the COVID-19 pandemic supercharged the remote-work revolution, and how Marcelo’s vision put Remote ahead of the curve
What it felt like to have friends and family recognise Remote’s astounding success
Why Marcelo might call anxiety both a ‘super problem’ and superpower
Why solving one problem after the next is still the main motivation for Marcelo to keep driving Remote forwards

Tuesday Mar 14, 2023
Tuesday Mar 14, 2023
In today's episode of Category Visionaries, we speak with Ken Babcock, CEO of Tango, a how-to guide building platform that's raised $20 Million in funding, about why cumbersome knowledge exchange practices might be the main thing holding businesses back in 2023, and why Tango is determined to overhaul the entire space. By providing automated tools for the production and distribution of detailed tutorials from ‘star-performing’ staff, Tango is helping people learn, grow, and innovate together better than ever before.
We also speak about exactly why the knowledge exchange space as it stands is in dire need of an upgrade, why Tango has no problem with problem awareness in their market, how PLG just made logical sense for a product addressing the pain points of ordinary team members, and how working at uber through some tough times helped Ken map his own business decisions moving forward
Topics Discussed:
Ken’s pre-Tango career, from dropping out of Harvard Business School to spending a few years at Uber, and the lessons he learned moving forward
The problem with contemporary how-to approaches, whether they be document based or screen recordings
How, despite being hugely problem aware, many of Tango’s potential clients don’t know what to google when they might need some help
Why PLG made perfect sense for a product that has virality built in through the distribution of learning tools
Why Tango stayed away from a feature heavy ‘additive’ approach to developing their solution, keeping things simple and easy to communicate
The role of tech influencers in product development, and how they helped Tango get things right