Category Visionaries
Welcome to Category Visionaries — the show dedicated to exploring exciting visions for the future from the founders who are on the front lines building it. In each episode, we’ll speak with a visionary founder who’s building a new category or reimagining an existing one. We’ll learn about the problem they solve, how their technology works, and unpack their vision for the future. Brought to you by: www.FrontLines.io/podcast — Podcast-as-a-Service for B2B tech brands. Launch your show in 45 days.
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Episodes
Thursday May 25, 2023
Thursday May 25, 2023
In today's episode of Category Visionaries, we speak with Sangram Vajre, CEO and Co-Founder of GTM Partners and Co-Founder of Terminus, pioneers of the Account-Based Marketing (ABM) category.
Topics discussed:
Sangram’s career background as the CEO and Co-Founder of GTM partners, and what led him to found Terminus
The origins of ABM
The role events play in creating a new category
The power of podcasting to support category creation efforts
Why Terminus partnered with competitors to create demand for the ABM category
The most common challenges of category creation
Sangram’s advice for founders getting ready to embark on their own category creation journeys
Sangram's next big move with GTM Partners
Thursday May 25, 2023
Thursday May 25, 2023
In today's episode of Category Visionaries, we speak with Marc-Alexander Christ, Co-Founder of SumUp, a mobile point of sale solution that’s raised $1.5 Billion in funding, about the trials and challenges of disrupting the established payments industry, as well as the benefits it brings to small businesses everywhere. By simplifying orders, unifying payment processes and providing critical insights on everything from tax payments to business performance, SumUp is empowering small businesses with software tools that, until now, have been the reserve of major enterprises.
We also talk about Marc-Alexander’s background in banking and real estate finance, the inspiration for revolutionizing existing payments systems which inspired founding SumUp, causing a major market disruption and the inevitable skepticism that brings from incumbents, and why small businesses became the focus of this global-facing payments platform.
Topics Discussed:
Marc-Alexander’s background in banking and real estate finance, and how he eventually found himself in the startup sector
The inspiration for SumUp’s disruptive payments system and what it means for small businesses
Why doing something new will always bring skepticism from incumbents, but why real disruption is always worth it
Why focusing on payments addresses a critical pain point for SumUp’s clients in the small business world
How resilience and investor appeal have both contributed to SumUp’s success in the startup economy
Favorite book:
Moonshots: Creating a World of Abundance
Thursday May 25, 2023
Thursday May 25, 2023
Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech's most innovative B2B founders. In today's episode, we're speaking with Doron Myersdorf, CEO and Co-Founder of StoreDot, a battery developer that's raised over $200 Million in funding.
Here are the most interesting points from our conversation:
Doron's engineering background and what led him to the battery technology space
The critical anxieties holding back widespread adoption of electric vehicles, and his StoreDot plans to overcome them
How StoreDot overcomes the trust barrier with customers simply by demonstrating that 'the proof is in the pudding'
Why StoreDot have their eyes set on a target of '100 in 2,' and what achieving it would mean for the electric vehicle economy
Why various markets across the world will experience different maturation rates of the inevitable electric vehicle transition
The technological factors still to be addressed in future generations of electric vehicle technology, from cold weather to carrying capacity
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Tuesday May 23, 2023
Tuesday May 23, 2023
In today's episode of Category Visionaries, we speak with Andy Berman, CEO and Founder of Vowel, an AI-powered meeting platform that's raised $13 Million in funding, about why most contemporary video conferencing tools fail to really deliver a working environment conducive to the collaboration so essential for modern business. With a suite of collaboration features that help everyone stay engaged while the meeting is active and an organized repository of content that allows people to search for any valuable information they might need, Vowel is transforming the virtual meeting into a powerhouse of productivity.
We also speak about Andy's career in venture capital and his baby-focused market offering, working with Google, building products with organic growth within their clients' companies, and how delivering practical outputs has helped Vowel stand out in a crowded AI marketplace.
Topics Discussed:
Andy's career in venture capital, and the tech offerings which eventually led him to found his own AI platform
The shortcomings of established video conferencing solutions in terms of supporting genuine collaboration
Vowel's unique offering, supporting people during and after an important meeting takes place
How Vowel developed a system driven by organic adoption within their clients' organizations
The importance of messaging and a clear value proposition to establish a market identity
Why category creation should be a continuous process of learning and improvement to ensure true product-market fit
Favorite book:
Amp It Up: Leading for Hypergrowth by Raising Expectations, Increasing Urgency, and Elevating Intensity
Tuesday May 23, 2023
Tuesday May 23, 2023
In today's episode of Category Visionaries, we speak with Maggie Adhami-Boynton, Founder & CEO at ShopThing, a live video commerce platform that's raised $10 Million in funding, about the future of live shopping and how the experience is set to get a whole lot more exciting. ShopThing functions as a live shopping marketplace where people can engage with and purchase from their favorite designers and creators through a seamless app interface complete with chatting, emojis, and all the audience interaction missing from traditional shopping channels.
We also speak about Maggie’s more than decade-long career in the tech space, building solutions and applications for everyone from banks to quick service restaurants, how being a micro-influencer led her to found a whole new business based entirely around her passion, why a new way of live shopping is overhauling the old ‘shopping channel’ model, and why ShopThing’s approach is empowering brand partners without losing curated control.
Topics Discussed:
Maggie’s tech background as the backdrop for founding her first tech company
How a personal passion for fashion and micro-influencing dovetailed with the commercial opportunity of a live shopping app
How ShopThing positions itself as a new way to engage with and purchase from people's favorite creators via a more immersive experience
The challenge of attracting brand partners to a new platform, and how ShopThing overcame this early stage hurdle
The future of live streaming beyond purely content and live shopping, and how it will shape the marketplace of tomorrow
How partnerships with influencers, creators, and designers via the ShopThing platform bring benefits to everyone involved
Favorite book:
Shoe Dog
Monday May 22, 2023
Monday May 22, 2023
In today's episode of Category Visionaries, we speak with Virgile Raingeard, CEO of Figures, a compensation intelligence platform that’s raised €8.5 Million in funding, about why a lack of relevant market insights are a real pain point when developing a compensation policy, and how Figures plans to ease that issue for their customers. With a database of validated compensation data and a web-based application for accessing and analyzing it, Figures helps companies develop competitive, profitable and more equitable compensation packages perfectly suited to the talent they seek to attract.
We also speak about Virgile’s unique background in both computer science and human resources, how a personal experience developing compensation policy revealed the potential marketability of a solution to the challenges, how Figures positions themselves among the market competition, and the future of the French Tech ecosystem as a whole.
Topics Discussed:
Virgile’s background between computer science and human resources, and how it gave him the skills he’d need as Figures’ CEO
The personal compensation policy experience which highlighted the market potential of a software solution to the problem
Exactly what Figures can offer their clients, from a comprehensive database to an analytics web app and consultation services
The market competition confronting Figures, and how they position themselves with a unique offering
The future prospects of the French Tech startup sector, and why Virgile sees big things in the country’s future
Favorite book:
Thinking, Fast and Slow
Monday May 22, 2023
Monday May 22, 2023
In this episode of Category Visionaries, we speak with Don Muir, CEO of Arc, a digitally native corporate banking platform. Don shares his journey into the world of fintech, the challenges faced by the industry, and how Arc is poised to disrupt traditional banking. He discusses Arc's mission to redefine the banking experience for tech-driven businesses by offering frictionless financial products.
Topics Discussed:
Don's background in finance and his decision to start Arc after noticing a gap in the market for a seamless, digital-first corporate banking experience.
A preview on Arc’s algorithmic underwriting model which they use to efficiently process and synthesize raw historical financial data to make data driven funding decisions.
How Arc’s explosive growth and success can be attributed to building a strong relationship with their customers, and focusing on solving real problems.
The emergence of fintech in the corporate banking market and how regulatory changes are paving the way for startups like Arc to compete with traditional financial institutions.
Don's vision for Arc in the next five years, including the adoption of technology-driven financial operating systems and the potential to compete with established banks.
The significant shifts we can expect in the banking industry and the challenges faced by traditional banks in integrating and supporting innovative technologies.
Favorite book:
Power Play: Tesla, Elon Musk, and the Bet of the Century
Thursday May 18, 2023
Thursday May 18, 2023
In today's episode of Category Visionaries, we speak with Richard Queen, CEO and Co-Founder of DignifiHealth, a value based care platform that's raised $7 Million in funding, about why so many people struggle to achieve the health outcomes promised to them, and a new approach to bridge the provider-patient gap. With a comprehensive digital platform covering everything from automated communication to maximizing financial results, DignifiHealth promises to ease the pressure on struggling healthcare systems across rural America and beyond.
We also speak about Richard’s background in finance and accounting, and exactly what brought him to found a startup in the healthcare space, the challenges and opportunities of digitizing our health, the central role of trust and credibility in building customer networks, how DignifiHealth managed to achieve a staggering 84% in customer care, and their plans to expand in the future.
Topics Discussed:
Richard’s career background in the finance and accounting sector, and what brought him to enter the healthcare space
Why so many modern healthcare systems find themselves under more pressure than ever before
The DignifiHealth software offering, a comprehensive platform with a whole slew of solutions to support critical customer care
Why building trust and credibility with customers is so important, and how the “land and “expand” approach helps DignifiHealth get their foot in the door
Why a comprehensive healthcare solutions means bringing customers, providers, and patients on board
The future vision for DignifiHealth and the digital healthcare space more generally
Favorite Book:
The Leader Who Had No Title by Robin Sharma
Wednesday May 17, 2023
Wednesday May 17, 2023
In today's episode of Category Visionaries, we speak with Ben Zweig, CEO of Revelio Labs, a workforce intelligence platform that's raised $19 Million in funding, about why relying solely on the data companies provide can leave investors in the dark about what’s really going on. With a powerful software solution to collate and make sense of alternative data sources from all across the universe of HR, Revelio Labs is promising to empower decision makers with the data they need to invest, monitor and manage key business decisions.
We also speak about Ben’s background as a hedge fund data scientist and what he learned from the experience, how he identified HR data as an offering with real market potential, what alternative data spaces mean for the way we all access information, and how Revelio Labs was able to break through the noise and claim a slice of a not-so-crowded market.
Topics Discussed:
Ben’s career and the lessons he learned moving forward to bring to Revelio labs
The central importance of HR data and corresponding analytics for a whole range of marketplace actors, not least investors
What alternative data spaces mean for the way we access and understand data in the contemporary economy, and their potentially game-changing role
Why credibility is key to building a successful business, and how Revelio Labs leveraged a whole range of stakeholders to make a name from themselves
How Revelio Labs carved a niche for themselves in a relatively unheard of sector, and how Ben’s vision for the future looks set to scale dramatically
Favorite book:
Capital Ideas: The Improbable Origins of Modern Wall Street
Wednesday May 17, 2023
Wednesday May 17, 2023
In today's episode of Category Visionaries, we speak with Joe Schaeppi, CEO and Co-Founder of Solsten, a digital experience optimization platform that's raised $39 Million in funding, about creating incredible human-centered experiences that generate insights way beyond basic demographic descriptions. With an immersive offering to track adaptive behavioral patterns and individual psychology, Solsten provides insights to help companies really understand and better serve the needs of their customers.
We also speak about Joe’s career path, which has taken him from medical emergencies to world-building game design, the central role of games in the future of generating human-oriented data, why the psychology of online behavior is absolutely critical to good business decisions, and why Joe’s vision for Solsten is to ‘index’ the entire internet from a psychological perspective.
Topics Discussed:
Joe’s career in building experiences, from the emergency room to game designer and finally to founding Solsten
Why static assessments fail to capture the complexity of human behavior, and how Solsten seeks to establish a more flexible approach
The critical importance of customer profiles that go way beyond demographic data in driving the business decisions of tomorrow
How Joe envision’s Solsten as following in Google’s footsteps, and “indexing all of the behavior on the internet”
Solsten’s diverse success profiles, and why Joe is proud of building a multicultural, international team
Favorite book:
Finding My Virginity: The New Autobiography