Category Visionaries

Welcome to Category Visionaries — the show dedicated to uncovering the go-to-market journeys behind the world’s most exciting B2B tech startups. In each episode, we sit down with a visionary founder who’s not just building a company, but creating or redefining a category. We’ll explore how they identified their market opportunity, crafted their early GTM strategy, scaled traction, and navigated the challenges of building something truly new. If you’re a builder, marketer, or founder, this show is your backstage pass to the GTM blueprints powering category-defining companies. Brought to you by:  www.FrontLines.io/FounderLedGrowth — Founder-led Growth as a Service. Launch your own podcast that drives thought leadership, demand, and most importantly, revenue. Don’t Miss: New Podcast Series — How I Hire Senior GTM leaders share the tactical hiring frameworks they use to build winning revenue teams. Hosted by Andy Mowat, who scaled 4 unicorns from $10M to $100M+ ARR and launched Whispered to help executives find their next role. Subscribe here: https://open.spotify.com/show/53yCHlPfLSMFimtv0riPyM

Listen on:

  • Apple Podcasts
  • Podbean App
  • Spotify

Episodes

Wednesday Sep 06, 2023

Welcome to another episode of Category Visionaries — the show that explores GTM stories from the tech's most innovative B2B founders. In today's episode, we're speaking with Vinoth Chandar, founder of Onehouse, a cloud-native data Lakehouse solution that has raised $33 Million in funding.
 
Here are the most interesting points from our conversation:
Vinoth's Rich Background: Vinoth has a deep technical background in database and distributed systems engineering, with significant stints at Oracle, LinkedIn, Uber, and Confluent before founding Onehouse.
Innovating at Uber: Vinoth was part of the team at Uber that built the world's first Data Lakehouse in 2016, a precursor to the modern data Lakehouse concept, showcasing his pioneering work in data management.
Lessons from Uber's Turbulent Times: Vinoth's time at Uber during its most tumultuous periods taught him resilience and the importance of a positive product impact, underscoring the critical role of culture and team dynamics in navigating challenges.
Admiration for Linus Torvalds: Vinoth admires Linus Torvalds for demonstrating how open-source software can create immense value over time, reflecting on the transformative power of collaborative software development.
Influential Reads: Books like "The Journey is the Reward," a biography of Steve Jobs, and "Crossing the Chasm" have profoundly impacted Vinoth, offering insights into market innovation and the importance of category creation.
Onehouse's Mission: Onehouse aims to revolutionize data management with its faster, better, and cheaper cloud data infrastructure, leveraging Apache Hoodie to enable efficient data processing and management.
Navigating Product Market Fit: Identifying and refining Onehouse's customer profile and value proposition in a crowded and noisy market has been a significant challenge, with open-source community engagement playing a crucial role in building credibility and trust.
Future Vision: Vinoth envisions Onehouse completing its product story to bring an interoperable cloud data plane to life, focusing on managing and transforming data effectively for businesses.

Friday Sep 01, 2023

In today's episode of Category Visionaries, we speak with Brett Martin, President and Co-Founder of Kumospace, a virtual office platform that's raised $25 Million in funding.
Topics Discussed:
Brett’s roles in addition to President of Kumospace, Co-Founder of Charge Ventures, and adjunct professor at Columbia Business School
The different ways in which companies deploy Kumospace, either as a replacement for, or supplement to, other platforms
How focusing on seamless conversation switching set Kumospace on the path to revolutionize the online meeting space
The strategic approach Kumospace deployed to secure some big name clients like Harvard, LinkedIn and NASA
The future of remote work and what it means for all of us in a digital-first future

Friday Sep 01, 2023

Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech's most innovative B2B founders. In today's episode, we're speaking with Shalabh Singhal, CEO & Co-Founder of Trademo, a supply chain intelligence platform that's raised $12.5 Million in funding.
Here are the most interesting points from our conversation:
Vision for Supply Chain Intelligence: Shalabh explains how Trademo aims to build a single source of truth for global supply chains, providing intelligence, compliance, and risk management solutions.
Impact of COVID-19: The pandemic exposed vulnerabilities in global supply chains, highlighting the need for robust solutions to manage disruptions.
Unique Market Positioning: Trademo differentiates itself by integrating intelligence, compliance, and risk management into a single platform, addressing the complex needs of modern supply chains.
Growth and Traction: Since launching, Trademo has seen impressive growth, with a month-on-month increase of over 100% in its first year.
Content Marketing Strategy: Shalabh emphasizes the importance of founders driving content marketing in the early stages to set high standards and build trust.
Fundraising Insights: Shalabh shares his approach to selecting investors who understand the industry and can offer valuable support beyond capital.

Friday Sep 01, 2023

Welcome to another episode of Category Visionaries — the show that explores GTM stories from the tech's most innovative B2B founders. In today's episode, we're speaking with Jithendra Palasagaram, CEO and Founder of Part Analytics, a sourcing platform for direct materials that's raised $4 Million in funding.
Here are the most interesting points from our conversation:
Part Analytics' Unique Offering: A B2B SaaS platform that empowers sourcing and procurement leaders in manufacturing companies with significant electronic spends to make quicker, smarter decisions throughout the product lifecycle.
Inspiration Behind Part Analytics: Jithendra's firsthand experience with the challenges in sourcing and procurement roles at a large multinational corporation, combined with his academic tenure at the University of Chicago, motivated him to tackle these issues through technology.
Fundraising in the Midwest: Jithendra's journey underscores the importance of networking and finding the right investors who share the vision for the company and contribute beyond just financial support.
Platform Impact through Case Studies: A case study with ITW, a Fortune 500 company, showcased Part Analytics' ability to deliver 5% cost reduction on electronic components spend, reduce shortages by over 70%, and consolidate spend data for better negotiation leverage.
Market Position and Vision: Distancing itself from traditional procurement solutions, Part Analytics champions a 'design to procure' philosophy, aiming to bridge the gap between engineering and sourcing from the onset of the design phase.
Advice for Aspiring Founders: Reflecting on his entrepreneurial journey, Jithendra advises acting sooner and with conviction. He emphasizes the importance of fully committing to your venture from the start to accelerate progress and success.

Friday Sep 01, 2023

In today's episode of Category Visionaries, we speak with Ali Javidan, Co-Founder of Range Energy, a new electric vehicle company focused on trailers that's raised $8 Million in funding.
Topics Discussed:
Ali’s career background, beginning in motosports before eventually transitioning to the decarbonization economy
Ali’s time spent at Tesla during the early years, and his belief that the company can make a meaningful impact
The challenges of driving innovation in the commercial transportation sector, and why it tends to be resistant to change
Why Ali believes that the majority of vehicles will be electrified in the next ten years, and prospects for the sector as a whole
How Range Energy carved a unique space for themselves, free of competitors or critics
 
Favorite book: 
Think Again: The Power of Knowing What You Don't Know
Organizing Genius: The Secrets of Creative Collaboration

Friday Sep 01, 2023

In today's episode of Category Visionaries, we speak with Kalpesh Kapadia, CEO and Founder of Deserve, a mobile-first credit card platform powering the future of credit cards. 
Topics Discussed:
Kalpesh’s background as a mechanical engineer, his life in India in the 1980s, and his studies in the US
How his experiences as a foreign student in the US led Kalpesh to found the company that became Deserve
What’s different about credit cards like Deserve, that run entirely on the cloud 
Why 99% of the credit cards still run on infrastructure from the 80s and 90s, and what problem this will be causing by 2025
Working as B2C versus B2B, getting a domain name, and crisis management
 
Favorite book: 
The Art of Thinking Clearly

Friday Sep 01, 2023

In today's episode of Category Visionaries, we speak with Evan Kaplan, CEO of InfluxData, a time series data platform that's raised over $170 Million in funding.
Topics Discussed:
Evan’s background and his unconventional path to CEO as someone with an environmental science degree
The excitement and challenges of being a first-time CEO and the disappointment of a failed IPO due to a market crash
The increasing demand for data and AI, and InfluxData's position as a market leader in the time series database space
InfluxData’s growth prospects and their rise as a market leader in the sector
Overcoming challenges and seizing opportunities as the foundation for moving forward in business
 
Favorite book: 
When Things Fall Apart: Heart Advice for Difficult Times

Friday Sep 01, 2023

In today's episode of Category Visionaries, we speak with Elizabeth Muller, CEO and Co-Founder of Deep Isolation, a nuclear waste disposal solution that's raised over $22 Million in funding.
Topics Discussed:
Elizabeth’s passion for the environment, and her lifelong desire to work towards the greater good
Why nuclear power is absolutely essential for the future of a green energy transition, despite many people’s legitimate concerns
Storage as a central component of making nuclear energy safe, and how Deep Isolation deploys innovative solutions to this perennial problem
Building trust and credibility with everyone from state institutions to local communities with an interest in safe storage
Why enjoying the fundraising journey is an important part of bringing a business to market, and the future of Deep Isolation’s first disposal
//
 
Sponsors:
Front Lines — We help B2B tech companies launch, manage, and grow podcasts that drive demand, awareness, and thought leadership.
www.FrontLines.io
The Global Talent Co. — We help tech startups find, vet, hire, pay, and retain amazing marketing talent that costs 50-70% less than the US & Europe. 
www.GlobalTalent.co
 
 

Wednesday Aug 30, 2023

In today's episode of Category Visionaries, we speak with Scott McCrady, CEO of SolCyber, a modern MSSP that's raised $20 Million in funding.
Topics Discussed:
Scott’s background as a security engineer and what led him to found SolCyber as a solution to what he saw as existing shortcomings
Why comprehensive monthly security packages are so appealing for many mid-sized security-conscious companies
Balancing positivity and caution in Scott’s approach to business, and how ‘duality’ shapes his worldview
How Scott sees SolCyber’s evolution in retrospect, and the things he might have done differently
The future of outsourced security programs and why Scott thinks they’ll soon dominate the industry
 
Favorite book: 
The Power of Positive Thinking
Only the Paranoid Survive: How to Exploit the Crisis Points That Challenge Every Company

Wednesday Aug 30, 2023

In today's episode of Category Visionaries, we speak with Jason Radisson, CEO and Founder of Movo, an HR automation platform that's raised over $9 Million in funding.
Topics Discussed:
Jason’s time being in charge of the expansion of Uber into Nevada, and the lessons he learned there and at 99 taxis
The workforce problem in the US and how that spurred Jason to create Movo
What it was like for Movo during the pandemic, and how the app contributed to keep businesses running
Jason’s strategies for rising above the competition in the US
Lessons Jason learned from fundraising for Movo

Copyright 2022 All rights reserved.

Podcast Powered By Podbean

Version: 20241125