BUILDERS
Welcome to BUILDERS — the show about how founders get new technology adopted.
Each episode features a founder on the front lines of bringing new tech to market, sharing how they broke into their industry, earned early believers, built credibility, and unlocked real technology adoption.
BUILDERS is part of a network of 20 industry-specific shows with a library of 1,200+ founder interviews conducted over the past three years.
For the full network, visit FrontLines.io.
Brought to you by:
www.FrontLines.io/FounderLedGrowth — Founder-led Growth as a Service. Launch your own podcast that drives thought leadership, demand, and most importantly, revenue.
Episodes

Tuesday Jan 16, 2024
Tuesday Jan 16, 2024
Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech's most innovative B2B founders. In today's episode, we're speaking with Kenneth Herschel, CEO & Co-Founder at Viggo, a sustainable mobility platform that has raised nearly $6 Million in funding.
Here are the most interesting points from our conversation:
Origins in Electric Ride-Hailing: Kenneth outlines Viggo's start as a response to Uber's departure from Copenhagen, aiming to elevate the standard of taxi services with electric vehicles and superior technology.
Strategic Shift to EV Charging: The necessity for efficient charging for Viggo's fleet revealed a larger market need, prompting a significant pivot towards developing urban EV charging solutions.
Exponential Growth in EV Charging: With a 250% growth in the EV charging sector, Kenneth highlights this segment's rapid expansion as evidence of the burgeoning demand for reliable urban charging infrastructure.
Synergy Between Mobility and Charging: Kenneth discusses the operational harmony between Viggo's ride-hailing and EV charging units, leveraging the visibility and needs of one to enhance and expand the other.
European Expansion Insights: Venturing into new markets, Kenneth reflects on the challenges and immense opportunities of scaling Viggo's model across Europe, emphasizing the necessity of fast urban charging infrastructure.
The Power of Persistence: Through the trials of the COVID-19 pandemic, Kenneth emphasizes the critical role of persistence and belief in the face of adversity, underscoring a foundational principle for entrepreneurial resilience and success.

Friday Jan 12, 2024
Friday Jan 12, 2024
Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech's most innovative B2B founders. In today's episode, we're speaking with Jag Lamba, CEO & Founder at Certa, a third-party management platform that has raised $52 Million in funding.
Here are the most interesting points from our conversation:
Origins in Consulting and Engineering: Jag's transition from engineering to business and eventually founding Certa was driven by his desire to build rather than consult, highlighting the shift from advisory roles to hands-on creation and leadership in technology.
Insightful Career Shifts: Experiences at McKinsey and handling venture capital initiatives provided Jag with exposure to high-caliber problem-solving and innovative product development, setting the stage for his entrepreneurial journey.
Inspirational Figures and Readings: Jag discusses how influential figures like Satya Nadella and non-business literature, including Bill Browder’s "Red Notice," have shaped his perspectives on leadership and the courage to innovate against significant odds.
Addressing a Universal Business Pain: The inception of Certa was rooted in Jag's realization of the inefficiencies in third-party risk management during his tenure at McKinsey, identifying a gap that Certa could fill.
Early Adoption by Major Clients: Jag’s commitment to not letting early adopters down and his flexibility in product development helped secure early trust and collaboration from significant enterprises, including Uber.
Future Vision for Certa: Looking ahead, Jag envisions a streamlined, almost instantaneous process for onboarding and collaborating with third parties, enhancing compliance and operational efficiency with a single click.

Friday Jan 12, 2024
Friday Jan 12, 2024
Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech's most innovative B2B founders. In today's episode, we're speaking with Julio Martinez, CEO & Co-Founder at Abacum, an FP&A platform that has raised $40 Million in funding.
Here are the most interesting points from our conversation:
Sabbatical Inspirations: Julio started with his transformative sabbatical in India, where he was immersed in microfinance, shaping his future perspective on business and finance.
Corporate Finance Roots: Julio’s journey into finance was not planned from childhood but developed from early career choices and opportunities that emphasized rapid learning and high-pressure environments.
Innovation at Banco Sabadell: Prior to Abacum, Julio led a venture builder and investment fund, initiating fintech innovations and investments across Europe and the U.S.
Launching During COVID-19: Starting Abacum at the outset of the pandemic required conviction and adaptation to severe market uncertainties, shaping the company’s resilient foundation.
Problem Definition and Impact: Abacum addresses the inefficiencies in financial teams’ operations by automating routine tasks, allowing focus on strategic analysis and timely decision-making.
Strategic Focus on Mid-Market: From the start, Abacum targeted the mid-market segment, recognizing the specific needs and potentials for impactful solutions beyond what small businesses or large enterprises require.

Friday Jan 12, 2024
Friday Jan 12, 2024
In today's episode of Category Visionaries, we speak with Sundeep Ravande, CEO and Co-Founder of Innovapptive, a connected worker platform that has raised $42 Million in funding.
Topics Discussed:
Sundeep’s background in management consulting, and why he decided to start Innovapptive
Working with Fortune 500 companies, and how Innovapptive helps front-line workers connect with each other and with the back-office
Messaging and positioning, helping create a new category, and fundraising
Why Sundeep would advise his past self to raise money early on instead of bootstrapping for seven years
Why having a vision and pursuing it matters more than being a large player

Friday Jan 12, 2024
Friday Jan 12, 2024
In today's episode of Category Visionaries, we speak with Josh Merrill, CEO of Confirm, a data-driven performance management platform that's raised over $11 Million in funding.
Topics Discussed:
Josh’s background in other enterprises before Confirm, and the reason why he decided to join Carta
Why Josh considers Carta's founder to be an inspirational figure
Lessons Josh learned from being an angel investor
Why performance review tools are outdated, and how Confirm is changing that
Josh’s marketing strategy, how his messaging evolved, and his advice on building a good pitch deck for investors
Favorite book:
Zero to One: Notes on Startups, or How to Build the Future

Friday Jan 12, 2024
Friday Jan 12, 2024
Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech's most innovative B2B founders. In today's episode, we're speaking with Kyle Kiser, CEO of Arrive Health, a healthcare technology platform that has raised over $40 Million in funding.
Here are the most interesting points from our conversation:
Inspiration from Personal Experience: The company's origin traces back to a personal story where a co-founder, a doctor, helped his mother reduce her medication costs, highlighting the need for price transparency in healthcare.
Early Days: Kyle joined Arrive Health when it was a small team working out of a co-working space in Denver, emphasizing the humble beginnings and grassroots efforts of the startup.
Core Mission: Arrive Health aims to provide point-of-care price transparency, allowing doctors to see medication costs at the point of prescription, a crucial step in reducing patient out-of-pocket expenses.
Rapid Growth: From a few thousand transactions a month in 2019 to over 10 million transactions monthly, the company's growth underscores the significant demand for their solution in the healthcare market.
Strategic Partnerships: Collaborating with strategic investors, including health systems and associated funds, has been vital for product development and scaling the business.
Future Vision: Kyle envisions restoring consumer choice in healthcare, particularly in prescription drugs, by building a network that manages the complex pharma supply chain to make cost-effective medication decisions.
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Friday Jan 12, 2024
Friday Jan 12, 2024
In today's episode of Category Visionaries, we speak with Harry Xu, CEO and Co-Founder of Breeze ML, an AI governance platform that's raised $4.6 Million in funding.
Topics Discussed:
Harry’s background as a professor of computer science
Some common misconceptions people have about academia and being an academician
Why it’s difficult for companies to comply with AI regulations, and how Breeze ML helps them do that
The most important lesson Harry learnt from fundraising
What advice Harry would give to his younger self when starting his company

Tuesday Jan 09, 2024
Tuesday Jan 09, 2024
In today's episode of Category Visionaries, we speak with Patrick Visintainer, CEO and Co-Founder of REPOWR, a commercial trailer marketplace that's raised roughly $13 Million in funding.
Topics Discussed:
Patrick’s background, his philosophy on life goals, and the importance his wife has in his professional life
The founders Patrick most admires, and a book he finds inspirational
The 3 main problems in the trailer segment of the shipping industry, and how REPOWR helps shippers address them
How Patrick overcame the chicken-and-egg problem of working in a marketplace
The importance of continuously asking customers “How can we become better?”
Favorite book:
No Limits: Blow the CAP off Your Capacity

Tuesday Jan 09, 2024
Tuesday Jan 09, 2024
In today's episode of Category Visionaries, we speak with Ben Borodach, CEO and Co-Founder of April, an embedded tax solution that's raised $40 Million in funding.
Topics Discussed:
Ben’s background in fintech and cybersecurity, starting his first company when he was at NYU, and working at Deloitte
Founders who inspire Ben
How April offers taxpayers an embedded service that helps them leverage their taxes to have better financial outcomes
The current state of the market April operates in, and Ben’s view for the future of the company
Why the most important thing to do as an entrepreneur is surrounding yourself with the best people

Friday Jan 05, 2024
Friday Jan 05, 2024
Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech's most innovative B2B founders. In today's episode, we're speaking with Austin Ogilvy, Founder of Thoropass, a continuous compliance and audit management platform that's raised $98 Million in funding.
Here are the most interesting points from our conversation:
Origins of Thoropass: Austin shared how Thoropass was born out of his experiences with compliance challenges during his previous startup, Yhat, which was later acquired by Alteryx.
Market Intersection: Thoropass sits at the intersection of GRC (governance, risk, and compliance), IT audit, and third-party vendor risk management, creating a unified platform for managing digital compliance.
Co-Founders and Backgrounds: Austin teamed up with Sam and Eva, whose combined backgrounds in tech and cybersecurity governance at Citigroup created a strong foundation for Thoropass.
Early Traction and Growth: Thoropass experienced rapid growth, achieving significant revenue milestones much faster than Austin's previous ventures, highlighting the importance of timing and market selection.
Rebranding Challenges: The company underwent a significant rebranding from its original name, Laika, to Thoropass, which involved extensive logistical changes and was a crucial learning experience.
Fundraising Insights: Austin emphasized the importance of storytelling in fundraising, ensuring a single, streamlined process for investors, and leveraging design and creative storytelling to communicate complex concepts effectively.


