Category Visionaries
Welcome to Category Visionaries — the show dedicated to uncovering the go-to-market journeys behind the world’s most exciting B2B tech startups. In each episode, we sit down with a visionary founder who’s not just building a company, but creating or redefining a category. We’ll explore how they identified their market opportunity, crafted their early GTM strategy, scaled traction, and navigated the challenges of building something truly new. If you’re a builder, marketer, or founder, this show is your backstage pass to the GTM blueprints powering category-defining companies. Brought to you by: www.FrontLines.io/FounderLedGrowth — Founder-led Growth as a Service. Launch your own podcast that drives thought leadership, demand, and most importantly, revenue. Don’t Miss: New Podcast Series — How I Hire Senior GTM leaders share the tactical hiring frameworks they use to build winning revenue teams. Hosted by Andy Mowat, who scaled 4 unicorns from $10M to $100M+ ARR and launched Whispered to help executives find their next role. Subscribe here: https://open.spotify.com/show/53yCHlPfLSMFimtv0riPyM
Episodes

Thursday Jan 04, 2024
Thursday Jan 04, 2024
In today's episode of Category Visionaries, we speak with Costa Tsaousis, CEO and Founder of Netdata, an infrastructure monitoring platform that's raised over $30 Million in funding.
Topics Discussed:
How a Reddit post by Costa spurred thousands of people to start using his newly-created platform
How Costa built Netdata, the difficulties he faced developing it, and why Netdata is outstandingly helpful when it comes to monitoring
What is the most important thing to show your potential investors
The challenges of managing a 100% remote-work company
Challenges facing Netdata on the technical front

Thursday Jan 04, 2024
Thursday Jan 04, 2024
In today's episode of Category Visionaries, we speak with Sarah Lehman, CEO of Zartico, a destination operating system that’s raised $24.5 Million in funding.
Topics Discussed:
How Zartico helps tourism bodies and airports leverage big data to give visitors better experiences and give locals a better quality of life
What it’s like working with governmental organizations and getting investors to back gov tech
Finding customers during the pandemic, and working for two years with 30 people she’d never met
Sarah's two most inspirational Founders
The lessons she learned from her husband, and how she teaches entrepreneurship to her children
Favorite book:
The ONE Thing: The Surprisingly Simple Truth About Extraordinary Results

Tuesday Jan 02, 2024
Tuesday Jan 02, 2024
In today's episode of Category Visionaries, we speak with Anish Dhar and Ganesh Datta, Co-Founders of Cortex, an internal developer portal that's raised over $52 Million in funding.
Topics Discussed:
Anish and Ganesh’s backgrounds as engineers working at different companies which had the same problem, and the origin story of Cortex
Microservice going wrong, and how Cortex helps development companies keep track of who owns each service and whether they are following best practices
Why Anish and Ganesh are certain that cold-calling is not dead, and how they learned to market their product
How to ensure you keep domination within your category, and why it’s important to ensure you’re building the right thing at the right moment
Why storytelling is crucial skill in fundraising, and how you can acquire over time

Thursday Dec 28, 2023
Thursday Dec 28, 2023
In today's episode of Category Visionaries, we speak with Douwe Kiela, CEO and Co-Founder of Contextual AI, an enterprise large language model company that's raised $20 Million in funding.
Topics Discussed:
Why Douwe thinks Nvidia’s Jensen Huang deserves far more credit than he gets
The challenges Douwe has met when working in a multicultural environment
Problems with language models today, and how Contextual is addressing them
Why Fortune 500 companies are asking Contextual for help with their AI
The dangers of prematurely regulating a market, and what advice Douwe would give to other founders starting out
Favorite book:
The Culture Map: Breaking Through the Invisible Boundaries of Global Business

Friday Dec 22, 2023
Friday Dec 22, 2023
In today's episode of Category Visionaries, we speak with Phillip Liu, CEO of Trustero, an AI copilot for security and compliance that's raised $8 Million in funding.
Topics Discussed:
Phillip's background, including his time at Facebook and work with Ben Horowitz
Living through the .com bubble and starting and selling a successful company
The origin story of Trustero and how it helps compliance professionals
The future of the compliance market
Lessons Phillip has learned from fundraising
Favorite book:
The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers

Thursday Dec 21, 2023
Thursday Dec 21, 2023
In today's episode of Category Visionaries we speak with Joe Gagnon, CEO of 1upHealth, a healthcare data platform that's raised over $75 Million in funding.
Topics Discussed:
How healthcare is way behind other industries when it comes to using tech
How 1upHealth helps anyone in the health industry format and share data easily
Taking over the CEO role from a founder, and how founders and CEOs differ in their skill sets
Why he's an endurance athlete, and the craziest thing he's ever done in sports
How Joe quiets the noise in our heads
Why going from Series B to C is like going from high school to college

Wednesday Dec 20, 2023
Wednesday Dec 20, 2023
In today's episode of Category Visionaries we speak with Davit Baghdasaryan, CEO and Co-Founder of Krisp, a voice productivity platform that's raised $19 Million in funding.
Topics Discussed:
Davit’s background as a software and security engineer and as an Armenian immigrant pursuing the American Dream in Silicon Valley
Why entrepreneurs Jeff Lawson and Aaron Levy are inspirations for Davit, and why his all-time favorite book is an Australian novel
How Krisp started as a noise-reduction tech company and expanded to other voice-related products
Reaching product-market fit, and why Covid was a timely factor for Krisp
The one thing Davit would have done differently, and the pros and cons of creating a new product category
Favorite book:
Shantaram

Wednesday Dec 20, 2023
Wednesday Dec 20, 2023
In today's episode of Category Visionaries we speak with John Jahnke, CEO and Co-Founder of Tackle.io, a cloud go-to market platform that's raised over $148 Million in funding.
Topics Discussed:
John’s background as a kid who loved computers and wanted to be a CEO
The two founders John would have liked to meet, and what his favorite books are
Why software companies have difficulties selling their product through cloud providers, and how Tackle.io helps them do that easily
Achieving and keeping product-market fit, and the process, obstacles and rewards of creating a new product category
How fundraising gets easier after the initial stage, and why it’s important everyone in the company can tell the same story
Favorite book:
The Book of Joy: Lasting Happiness in a Changing World

Friday Dec 15, 2023
Friday Dec 15, 2023
In today's episode of Category Visionaries we speak with Kameale C. Terry, Co-Founder and CEO of ChargerHelp!, an infrastructure solution that has raised over $20 Million in funding.
Topics Discussed:
Kameale’s background, why she said she’d never be an entrepreneur, and what made her end up as a founder and CEO
Why EV charging stations often do not work, and how ChargerHelp! uses data analytics to find and solve actual problems and potential issues
An important element of success that’s outside of any founder’s control
Lobbying with the government, and being featured in a White House press release
Why it’s important to know what you’re fundraising for, and what Kameale’s vision for the future is

Friday Dec 15, 2023
Friday Dec 15, 2023
In today's episode of Category Visionaries, we speak with Thibault Castagne, CEO and Founder of Vianova, a mobility intelligence platform that's raised $8.8 Million in funding.
Topics Discussed:
Thibault’s studies and work in finance in France, the US, London and Switzerland
Thibault’s experience moving to the mobility industry and founding his first company
Reasons why The Seven Habits of Highly Effective People is an important book for Thibault
Why the transportation system is inherently broken, and how Vianova works with governments toward achieving carbon neutrality
The challenges of selling to public entities, and how to make it easy for them to say yes
Favorite book:
7 Habits of Highly Effective People