Thursday Aug 17, 2023

Peter Briffett, CEO and Co-Founder of Wagestream: $370 Million Raised to Provide Financial Wellbeing for Every Frontline Employee

In today's episode of Category Visionaries, we speak with Peter Briffett, CEO and Co-Founder of Wagestream, a financial well-being platform that's raised $370 Million in funding.

Topics Discussed:

  • Peter’s background in business, joining the early days of the dot-com era and scaling multiple high growth companies
  • The importance of persistence and self-belief in pushing through the inevitable challenges that come with entrepreneurship
  • Why Wagestream opted to partner with enterprise-scale businesses to provide financial services integrated within existing management systems
  • Wagestream’s 3 main missions, and why they matter for the next generation of workers
  • How Wagestream’s services help solve the issue of costly payday loans and overdraft fees while providing better financial independence

 

Favorite book: 

Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers (Collins Business Essentials)

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