Michael Bamberger, CEO and Founder of Tetra Insights: $7 Million Raised to Power the Future of Qualitative Research

In today's episode of Category Visionaries, we speak with Michael Bamberger, CEO and Founder of Tetra Insights, a qualitative research and insights platform that's raised $7 Million in funding. 

Topics Discussed:

• Michael’s background as a self-taught web developer with experience in finance
• The tech scene in Boulder, Colorado, and what it’s like to live and work there
• Who’s the entrepreneur Michael most admires, and the two books that most impacted Michael professionally and personally
• How Tetra Insights helps companies extract the most value from thousands of hours of video and audio data to inform decision-making
• Michael’s strategy that landed Tetra its first paying customers, and how to rise above the noise of competition

Favorite book: 

The Entrepreneur Roller Coaster