Maggie Adhami-Boynton, CEO & Founder of ShopThing: $10 Million Raised to Power the Future of Live Video Commerce

In today's episode of Category Visionaries, we speak with Maggie Adhami-Boynton, Founder & CEO at ShopThing, a live video commerce platform that's raised $10 Million in funding, about the future of live shopping and how the experience is set to get a whole lot more exciting. ShopThing functions as a live shopping marketplace where people can engage with and purchase from their favorite designers and creators through a seamless app interface complete with chatting, emojis, and all the audience interaction missing from traditional shopping channels.

We also speak about Maggie’s more than decade-long career in the tech space, building solutions and applications for everyone from banks to quick service restaurants, how being a micro-influencer led her to found a whole new business based entirely around her passion, why a new way of live shopping is overhauling the old ‘shopping channel’ model, and why ShopThing’s approach is empowering brand partners without losing curated control.

Topics Discussed:

• Maggie’s tech background as the backdrop for founding her first tech company
• How a personal passion for fashion and micro-influencing dovetailed with the commercial opportunity of a live shopping app
• How ShopThing positions itself as a new way to engage with and purchase from people's favorite creators via a more immersive experience
• The challenge of attracting brand partners to a new platform, and how ShopThing overcame this early stage hurdle
• The future of live streaming beyond purely content and live shopping, and how it will shape the marketplace of tomorrow
• How partnerships with influencers, creators, and designers via the ShopThing platform bring benefits to everyone involved

 

Favorite book: 

Shoe Dog