Friday Jan 19, 2024

Laura Kornhauser, Co-Founder and CEO at Stratyfy: $10 Million Raised to Power the Future of Financial Inclusion

Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech's most innovative B2B founders. In today's episode, we're speaking with Laura Kornhauser, CEO and Co-Founder of Stratyfy, a predictive analytics and decision management solutions provider that has raised $10 Million in funding.

Here are the most interesting points from our conversation:

  • Laura's Journey to Founding Stratify: Laura shares her transition from a decade-long career at JPMorgan Chase to entrepreneurship, influenced by her engineering background and a personal mission driven by her family's entrepreneurial spirit.
  • Inspiration from Literature: Laura discusses how "To Kill a Mockingbird" and "Oh, The Places You'll Go!" have significantly impacted her outlook as an entrepreneur, emphasizing lessons on societal issues and the entrepreneurial journey.
  • Stratify's Mission: Stratyfy is focused on enabling financial institutions to better understand customer risk through advanced analytics, aiming to improve financial inclusion by addressing structural biases within the financial system.
  • Early Challenges and Breakthroughs: Laura recounts the initial difficulty in convincing risk-averse financial institutions to adopt Stratyfy's innovative technology and the persistence required to secure their first customers.
  • Rapid Growth and Team Expansion: Over the past year, Stratyfy has seen a 400% increase in its customer base and nearly doubled its team size, testament to the company's impactful mission and innovative technology.
  • The Importance of Mission Alignment and Problem-Solving in Talent Attraction: Laura attributes Stratyfy's success in attracting top-tier talent to a shared commitment to their mission of financial inclusion and the opportunity to solve complex, meaningful problems.


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