Jorge Penalva, CEO of Lang AI: $40 Million+ Raised to Build the Customer Experience Operations Category

Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech's most innovative B2B founders. In today's episode, we're speaking with Jorge Penalva, Co-Founder & CEO of Lang AI, a language understanding platform that's raised $40 Million+ in funding.

Here are the most interesting points from our conversation:

• Customer Experience Transformation: Lang AI focuses on helping CX organizations manage and analyze massive amounts of customer data to transform CX from a cost center to a revenue driver.
• AI for Business People: Lang AI aims to democratize AI by making it accessible and operational for business users, not just engineers.
• Category Building Challenges: Jorge admires founders like Manny Medina of Outreach for their ability to build new categories and create strong teams around their vision.
• Data-Driven Insights: Lang AI helps companies like Ramp, Freshly, and Stitch Fix to process and operationalize customer data in real-time, providing actionable insights and improving customer success.
• Market Positioning: Lang AI positions itself as a data platform for unstructured data, aligning closely with the growing role of CX operations in organizations.
• Scaling and Traction: With significant traction in fintech and e-commerce sectors, Lang AI has developed strong partnerships with platforms like Zendesk and Salesforce, driving their growth.