Fady Hawatmeh, Founder and CEO of Clockwork: Nearly $3 Million Raised to Make Financial Modeling and Cash Flow Forecasting Easy

Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech's most innovative B2B founders. In today's episode, we're speaking with Fady Hawatmeh, CEO of Clockwork, an FP&A platform that has raised nearly $3 Million in funding.

Here are the most interesting points from our conversation:

• Personal Pain Point: Fady's background as an outsourced CFO highlighted the need for a more automated, accessible FP&A solution, leading to the genesis of Clockwork.
• Customer-Centric Approach: Clockwork's development was driven by direct feedback from clients, focusing on what small businesses truly need from an FP&A tool.
• Competitive Market Strategy: Despite the noise from well-funded competitors, Fady emphasizes the unique, hands-on experience and genuine connection with the small business market.
• Financial Growth: In its first full year, Clockwork achieved 5x revenue growth, demonstrating strong market traction and customer validation.
• Vision for the Future: Clockwork aims to be the go-to platform for companies under $100 million in revenue, integrating all financial, payroll, and HR functions into one seamless system.
• Mission-Driven Leadership: Fady’s leadership is rooted in a genuine commitment to solving real problems for small businesses, prioritizing customer success over short-term gains.

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