Thursday Sep 07, 2023

Chris Hare, CEO of PRTI: Over $25 Million Raised to Transform America’s Billions of Waste Tires into Valuable Commodities

Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech's most innovative B2B founders. In today's episode of Category Visionaries, we speak with Chris Hare, CEO of PRTI, a waste-to-energy company that's raised over $25 Million in funding.

Here are the most interesting points from our conversation:

  • Chris’ experience in various industries and leadership roles, and his long-term passion for innovation and building teams
  • PRTI’s automated thermal-processing technology, breaking down tires into a gas stream, liquid oil, solid fuel, and steel
  • Why the magnitude of the tire waste problem attracted the interest of large-scale, institutional investors
  • Overcoming significant challenges related to automating a manual process, unexpected performance issues and adapting approaches
  • Strong storytelling and open communication as crucial elements for effectively engaging investors

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