Adrien Menard, CEO and Co-Founder of Botify: $82 Million Raised to Build the Future of SEO

In today's episode of Category Visionaries, we speak with Adrien Menard, CEO and Co-Founder of Botify, an enterprise SEO platform that's raised over $82 Million in funding.

Topics Discussed:

• Adrien’s experience as a French entrepreneur moving to the US, the excitement and anticipation of starting a new business journey
• The power of organic search and SEO as part of the internet’s original promise to connect businesses across the world
• The missed opportunities resulting from poorly optimized indexing processes, even among some of the biggest names in tech
• How Botify claimed their own space in the market, and rose above the background noise to stand apart from the competition
• The ongoing shift towards an SEO-focused approach and away from paid media channels

 

Favorite book: 

7 Powers: The Foundations of Business Strategy